Kristina Tatiossian, PhD, founder of Arkitekt Agency, looks at how biotech companies are currently using social media and provides a five-step guide for how to make the most of this ubiquitous marketing tool. Biotechnology organisations can leverage social media for a variety of purposes, from boosting awareness and increasing engagement,… Read More
Social media started gaining traction in the early 2000s and has been growing steadily but DDW’s Megan Thomas has observed that it seems to have recently expanded into the world of business and significantly, the wider scientific industries. Here, she unpacks some of the areas in which social media plays… Read More
Researchers are concerned about the challenges of greater public interest in scientific research, but most believe it has never been more important for them to engage in debate, a new survey has revealed. This is despite the fact that nearly a third of respondents have, or know… Read More
