Information We Collect

Website Analytics and Cookies

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our website. Google Analytics uses cookies and similar technologies to collect information about website usage, including pages visited, time spent on the site, browser type, device information, and referring websites.

This information may be transmitted to and stored on servers operated by Google. We use this information to analyse website traffic, improve website performance, and enhance the user experience.

Where required by applicable law, non-essential analytics cookies will only be placed on your device with your consent. You can manage your cookie preferences at any time through our cookie management tools or through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.

Marketing and Tracking Technologies

We use HubSpot and other marketing technologies that may place cookies or similar tracking technologies on your device. These technologies help us understand how visitors interact with our website, improve content and functionality, measure the effectiveness of our marketing activities, and provide relevant advertising and communications.

The information collected may include: IP address, Browser and device information, Geographic location (where available), Pages viewed and website interactions, Referring and exit pages, Form submissions, Usage metrics and website activity.

Where permitted by applicable law, this information may be associated with personal information you have provided to us, such as your name, email address, company name or other contact details.

Where required by law, marketing and advertising cookies or similar technologies will only be used with your consent.

Information Obtained Through Forms and Third-Party Data Providers

When you submit a form on our website, we may collect personal information such as your name, email address, company name or job title.

We may also receive business contact information from third-party data providers, including ZoomInfo and similar business intelligence and data enrichment providers, where permitted by applicable law. This information may be used to verify, enrich, update, or supplement information we already hold, better understand our audience, support sales and marketing activities, and provide content, products, services, or communications that may be relevant to your interests.

Our lawful basis for processing this information will depend on the circumstances and may include your consent, the performance of a contract, compliance with legal obligations, or our legitimate interests in promoting and developing our business, provided those interests do not override your rights and freedoms.

Retargeting and Advertising Audiences

Where permitted by applicable law and, where required, subject to your consent, we may use information collected through website forms, including information obtained through ZoomInfo form-completion, visitor identification, enrichment, or similar services, to create, optimise, and participate in targeted advertising and remarketing campaigns.

This may include using your information to: Display relevant advertisements to deliver personalised marketing content, measure the effectiveness of advertising campaigns or better understand customer interests and engagement

If you are an identified or known contact within our customer relationship management (CRM) or marketing systems and you click a link contained in one of our emails, we may associate that activity with your contact record. We may use information relating to your email engagement, website visits, content downloads, and other interactions to better understand your interests, personalise future communications, and support retargeting and remarketing activities across digital advertising platforms, where permitted by applicable law.

We may share limited personal information, including identifiers such as email addresses, with advertising and marketing partners to facilitate these activities. Such processing will be carried out in accordance with applicable data protection laws.

You may opt out of marketing communications at any time by using the unsubscribe link included in our emails or by contacting us using the details provided in this Privacy Policy.

Navigation Information

We collect information about how visitors navigate and interact with our website, including pages viewed, links clicked, downloads, session activity, and other website usage data. This information helps us improve website performance, enhance user experience, personalise content where appropriate, and better understand visitor interests.

How We Use Information

We may use the information we collect to: Provide and improve our website, products, and services, respond to enquiries and requests, analyse website usage and visitor behaviour, measure and improve marketing effectiveness, personalise content and user experiences, create audience segments for advertising, remarketing, and retargeting purposes, identify prospective customers and business opportunities, maintain and update customer and prospect records, comply with legal and regulatory obligations or protect the security and integrity of our website and systems.

Events and Event Communications

We organise in-person and virtual events, including the Drug Discovery Innovators & Investors (DDII) event series. When you register for or attend one of our events, we may collect personal information such as your name, job title, company, email address, contact details, and any other information you choose to provide. We use this information to manage your registration, communicate with you about the event, and deliver related event services.

We use PheedLoop to manage event registrations, communications, and attendance. Your information may be processed by PheedLoop on our behalf for these purposes. Payment processing is handled by Stripe, which processes payment information in accordance with its own Privacy Policy.

Where disclosed during registration and permitted by applicable law, we may share delegate information, such as your name, job title, company, and email address, with event sponsors.

If you register for, attend, or otherwise engage with one of our events, we may use your contact details to send you information about future events, relevant products and services, industry updates, and other communications that may be of interest to you. We may also use information about your interactions with our events, emails, and website to improve our communications, marketing activities, and overall user experience.

Where required by law, we will obtain your consent before sending marketing communications. In other cases, we may rely on our legitimate interests in promoting our events and services.

You may unsubscribe from event-related marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us.

Legal Basis for Processing Personal Information

Where UK GDPR or similar laws apply, we process personal information on one or more of the following legal bases: Your consent, the performance of a contract, compliance with a legal obligation, our legitimate interests, including operating, improving, marketing, and developing our business.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

International Data Transfers

Some of the third-party service providers we use, including Google, HubSpot, ZoomInfo, and advertising platforms, may process personal information outside of your country of residence.

Where personal information is transferred internationally, we take appropriate measures to ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place to protect your personal information.

Your Privacy Rights

You may contact us at any time to withdraw your consent, object to the processing of your personal data, or exercise any of your data protection rights. We will review your request and respond in accordance with applicable data protection laws.

You may opt out of receiving marketing communications from us at any time by clicking the unsubscribe link included in our emails or by contacting us directly at unsubscribe@edifydigitalmedia.com.

Accessing Your Personal Information

You have the right to request access to the personal information we hold about you, request corrections to inaccurate information, or ask us to delete your personal data where applicable. To exercise these rights, please contact us at info@edifydigitalmedia.com or write to us at: Edify Digital Media Ltd, Pluto House, 6 Vale Road, Tunbridge Wells, Kent, TN1 1DJ, UK.

We will respond to your request within the timeframes required by applicable data protection laws.