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DO NOT GO GENTLE - urinary troubles for more than the ageing. Fall 2003

The needs of younger incontinence sufferers coupled with the ageing of the baby-boomer population portend a big boost in demand for effective and welltolerated new medicines for lower urinary-tract dysfunction. This market is under-served today, presenting a major opportunity for drug companies.Truly effective, broadly applicable new medicines may require new thinking: that rather than leaky plumbing or blocked pipes, it may be faulty wiring that precipitates these disorders.