As BioTek’s third China location, this most recent addition is situated in Guangzhou’s Tianhe district, Zhujiang New Town, and will include sales, service and applications support for the rapidly expanding South China market.

BioTek’s General Manager for China, Mr. Luo Shaoguang (Danny) will oversee the new office, and notes, “In this key growth region, it’s important for us to provide exceptional and responsive local support. By doing so, our customers have direct access to our scientific and applications resources that can significantly aid their research.”

“China is heavily investing in science and technology throughout South China, and especially Guangzhou,” adds Peter Weith, BioTek’s Vice President of Marketing, Sales and Service. “Our new office in Guangzhou positions us very well to connect with the local market in a way that our competition simply cannot, and further reinforces our long-term growth goals.”